Investment comes wrapped in charts, jargon, benchmarks and endless fund lists. Most of it exists to justify fees, not answer the question clients actually have.

Clients want three things: money that beats inflation, that will still be worth something in ten years, and that funds the life they want. None of that shows up on a factsheet comparing their portfolio to the FTSE 100 or peer group.

So Pier measures every portfolio against CPI. That's the number that decides what their money can buy.